Volkswagen Canada Inc. ("VWC") is a subsidiary of and the exclusive Canadian importer of cars manufactured by Volkswagen AG ("VWAG") and as such, VWC is charged with protecting trademarks associated with those cars. VWAG or VWC own and use the following words, letters and symbols, among others, as trademarks, service marks and trade names.

(NOTE: These are only examples; there is a long list of trademarks owned by VWAG and VWC.)

	The word:		VOLKSWAGEN
	The letters:		VW
	The symbol consisting of the letters VW vertically arranged within a circle:
	The advertising tag line with or without the circle logo:
	The vehicle names:		BEETLE, NEW BEETLE, JETTA,  PASSAT, GOLF, GTI, EUROVAN
	The New Beetle logo:
	The New Beetle Design
	The classic Beetle Design

 These marks have been registered or submitted for registration by VWAG or VWC in the Canadian Intellectual Property Office ("CIPO"). Several of these marks are registered in the colour blue as well as black.  These registrations cover not only the use of these marks in the color blue, but in any other color as well. 

The numbers of the CIPO registrations are: UCA44,707; TMA297,625;TMA299,227; UCA44,704; TMA419,016; UCA44,682; TMA295,615. Other registered trademarks of VWAG in the CIPO include, but are not limited to: BEETLE TMA492,649: BUG TMA505,384; JETTA TMA248,678; PASSAT TMA369,175; GOLF TMA315,593; GTI TMA397,171; EUROVAN TMA391,277.

 VWC will object to any use whatever of a trademark or service mark belonging to VWAG or VWC and used as the name of, or as the means of identifying, any business, Internet domain name, website, service or product not having its source in VWAG, one of its subsidiaries, or one of its licensees. Equally, objection will be raised to any use for these purposes of a part of any such mark (e.g. Volks), or of the likeness of a Volkswagen vehicle, or of any word or expression synonymous in the popular mind with Volkswagen as, for example, Bug or Beetle, as the name of or as the means of identifying any business, Internet domain name; website; the service, sale or repair of Volkswagen vehicles; or of parts or accessories for such vehicles. VWC will also object to the use of the encircled VW logo as a decoration or link button on any Internet website not having its source in VWAG, one of its subsidiaries, or one of its licensees. 

Examples of infringing and objectionable uses of Volkswagen trademarks are:

            (2)  Use of the mark alone or set off from its background, or dominating its surroundings by reason of size, color or style of lettering, such as a sign reading VOLKSWAGEN.

            (3)  Use of the mark as an adjective to qualify or designate services, as, for instance, Volkswagen Sales.

            (4)  Use of the mark as an adjective to qualify or designate services, as, for instance, Volkswagen Service or Volkswagen Repair.

            (5)   Use of the mark as an adjective to qualify or designate goods, as, for instance, Volkswagen Parts, unless such goods have their source with or are expressly licensed by VWAG.

On the other hand, VWAG does not want to interfere in any way with the right of any person engaged in the sale or repair of Volkswagen products to advise the public of this fact in a fashion that is not misleading. Accordingly, there is no objection to the use of Volkswagen (or its equivalent, the initials VW) provided all of the following conditions are met:

            (a)  Volkswagen is used denotatively as part of an informational statement referring to Volkswagen products, as, for instance, in We Sell Volkswagen Automobiles; Repair of Volkswagen Vehicles; or Parts for Volkswagen Cars;

            (b)   "Volkswagen" is not set out either alone or in type face, mounting, spacing, illumination, format or material contrasting with or larger than the surrounding text, nor in Memphis Bold lettering, nor in a color combination involving blue; and

            (c)  "Volkswagen" is not displayed in such a way that members of the public are likely to regard it as a trade name or as part of a trade name.

LICENSING

 VWC has a licensing program in place for enthusiast websites and clubs. If you fit these categories and are interested in being licensed, please visit us at www.vw.com to review the application requirements.

 If you wish to manufacture products that include our trademarks, you must complete a merchandise license application and submit it directly to VWAG. To request a merchandise license application, please send your e-mail request to VWTrademarks@vw.com.